Released on: February 28, 2008, 12:41 am

Press Release Author: Manliza Chan

Industry: Apparel & Fashion

Press Release Summary: Dongguan China Shoes . China Shoetec is an UFI approved event
and the only shoes fair in Dongguan of PR China. It is the best one-stop sourcing
platform in Asia for middle-to-high end footwear, materials & machineries. Dongguan,
being the production hub of middle-to-high end shoes in PR China, provided an ideal
platform for shoes exhibition and it\'s convenience to plan for factory visits after
show.

Press Release Body: Dongguan - a shoe capital in China, exported over 600 million
pairs of shoes in 2007 to different parts of the world. The total export value of
shoe industry hit USD 24 billion last year. Currently, over 10% of shoes in the
world are exported from Dongguan, more than 2000 shoe manufacturers and thousands of
production lines established in this city.

While holding the position as the largest shoe exporter in the world, China is also
one of the largest shoe consumers consuming more than 0.2 billion pairs of shoes per
year. Annual domestic shoe consumption in China topped the world major shoe
consumption countries\' list.

Facing keen competition on production cost and recent export tax adjustment,
Dongguan shoe manufacturers are transforming the local industry to a new height,
which sparks new business opportunities. Well benefited from the mature
manufacturing and production background and the all-rounded facilities in the city,
leading manufacturers in Dongguan are upgrading their business model from primary
production to product research and development, many of them create their own brands
for import and export.

Built on the advantages of a shoe-manufacturing city, recent local industry
transformation and the past successful experience, footwear exhibition held in
Dongguan becomes a focal point for international shoe buyers.

Organized by the China Chamber of Commerce for I/E of Light Industrial Products &
Art-Crafts, Messe Dusseldorf China Ltd., Adsale Exhibition Services Ltd. & Guangdong
Modern Convention and Exhibition Management Co., Ltd., Dongguan China Shoes . China
Shoetec, an UFI approved footwear event, will be held on April 16 - 18, 2008 in GD
Modern International Exhibition Center, Houjie, Dongguan, Guangdong, PR China for
its 7th edition.

Dongguan China Shoes . China Shoetec, staged in Houjie of Dongguan attracts numerous
shoes manufacturers and trading firms from various cities and provinces of PR China,
Hong Kong SAR, Taiwan Province, Germany, Italy, Australia, USA, etc., to participate
and showcase their middle-to-high ended trendy footwear end products, latest
machineries, technologies, accessories and shoes-making materials.

Mr. Massimo Donda, President of Federcalzature from Italy expressed his full support
to Dongguan China Shoes . China Shoetec, \"I have visited Dongguan China Shoes many
times and every time I see it grows: more visitors, more booths, more organizations.
This time I saw a new fairground too! Dongguan shoe fair is surely a fair to visit
in China and I\'ll surely be present in the future shows!\"

Renowned exhibitors will gather at Dongguan China Shoes to showcase their latest
collections. In previous trade shows, exhibitors including Luna Srl from Italy,
Betta, Champion Wealth, Peninsula, Turbo Shoes from Hong Kong SAR, Centrepark,
Masaitier, Camphort, GML, Rendy, Sunlern, Snalian, Lorena, Stefani, Golden Party,
Queen from PR China, Oceanic Brands from Australia, and more, have participated in
the show for fruitful returns.

Branded footwear corporations from Spain, Italy, Germany, France and Denmark etc.
established their foothold in Chinese market through chain stores and concession
counters at high-class shopping malls. The superior quality, classic style and
comfort of these imported shoes is capturing market share among high-income
consumers in China. It will be an excellent opportunity for them to source at
Dongguan China Shoes . China Shoetec and understand the business environment of
footwear market in China.

Besides, the show has gained enormous support from local visitors. Domestic key
buyers including Walmart, Jusco, Baleno, Adidas, New Balance, Park\'N Shop, HaiYa
department stores, etc, have visited and sourced at the exhibition in previous
years.

With tremendous support in the industry, the exhibiting scale is expected to reach
25,000 sqm in Spring 2008. More than 600 exhibitors from Hong Kong SAR, China,
Taiwan Province, other Asian & European countries and regions will participate in
the fair. Dongguan China Shoes . China Shoetec attained the honor of \"UFI Approved
Event\" in October 2005, it has been renowned as the best platform for sourcing
middle-to-high end footwear in Asia.

Up to an international trade show standard, Dongguan China Shoes will produce
quality concurrent seminars and fashion shows to facilitate business and market
information exchange. Together with the trendy shoes display zone and the latest
magazines and services provided by worldwide trade media, the show is the best
platform for buyers to source for middle-to-high end footwear, materials,
accessories, technologies and machineries.

For the convenience of buyers and visitors, the organizers will provide free shuttle
bus service directly reaching the exhibition hall at Houjie, Dongguan. For more
information about the show and visitor services, please contact us and check out the
official website at http://www.chinashoesexpo.com .

###

For Exhibiting Enquiry
Ms Alice Tsang / Ms Cat Wong
Adsale Exhibition Services Ltd.
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: shoe@adsale.com.hk

Ms Cara Jiang
Messe Dusseldorf China Ltd.
Tel: (86 20) 8755 5515
Fax: (86 20) 8755 1551
Email: cara@mdc.com.cn

For Visiting or Press Enquiry
Ms Fiona Pang
Adsale Exhibition Services Ltd.
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: publicity@adsale.com.hk

Ms Bella Wen
Messe Dusseldorf China Ltd.
Tel: (86 23) 6292 7728 ext.213
Fax: (86 23) 6292 7738
Email: bella@mdc.com.cn

Web Site: http://www.ChinaDhoesExpo.com

Contact Details: Ms Fiona Pang
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: publicity@adsale.com.hk
Address: 6th Floor, 321 Java Road, North Point, Hong Kong